Why not? That’s my kind of question.
Curious. Obsessed. Always exploring.
After years in some of London’s leading studios, I’m ready to let some chaos out.
I’m a London-based brand designer with over seven years of experience creating identities, systems, and campaigns across leading studios, including AKQA and DixonBaxi. I’m drawn to work that blends strategy with expression — whether building brands from scratch or evolving existing ones.
My approach combines clarity, craft, and thoughtful storytelling, with recent projects for Rolls-Royce, Nike, and London Square. Curious and always exploring — I design to make ideas resonate. I’m into books, Arsenal, Denis Villeneuve, typography, Springsteen, and Hendrix. Spot the connection?