Amazon
Premier League
The challenge was to create a visual identity for Amazon’s entry into Premier League broadcasting — one that respected football’s culture while feeling intuitive, modern, and unmistakably Amazon.
Working closely with the team, I helped create a bold, simplified identity system designed for the 24/7 football fan — clear, intuitive, and built for every screen. From typography and motion to colour and overlays, every detail was crafted with precision to strip back distraction and put fans in control. The result blended the emotion of football with Amazon’s fast, product-driven design language.