Nike Golf
Infinity Tour NXT%
Illustration
Designed a Nike Golf campaign that went beyond product to capture the mindset of elite performance—precision, discipline, and progress. As part of the design team, I shaped the visual identity through illustration and a custom, hand-drawn type style reflecting the raw, imperfect nature of growth. Centered on “engineered progress,” the identity highlighted the mental and strategic aspects of performance. Every detail, from motion to mark-making, echoed the mindset of athletes who continually refine their game.