Open Beyond TV
Broadcast design
Motion
Greek and Proud, Open Beyond TV was looking to launch a brand that engaged with the audience by being human, relatable and inclusive. We created a vibrant identity built around an inspiring human-centred strategy: You are invited.
We created The Aura—a ring of energy framing distinctive moments, people, and places—to unify Open TV’s entertainment and news identity. The refreshed look included a refined color palette and new wordmark, delivering a contemporary, open, and positive presence that reflected Greece’s people and landscape. I was involved in all aspects of design, from graphics and storyboarding to directing. The Aura extended into out-of-home campaigns, reinforcing Open TV’s confident brand message and distinctive voice.